Robert Allen Everyone says, “You need a welcome series.” But very few people show you what happens when you do them wrong. Well, this morning, I got some data back from a client that proves not properly building a welcome series could be costing you a fortune … without you ever knowing about it.. Here’s what went down: …
One of the most underrated copywriting skills is the ability to get GREAT testimonials from customers and clients. Yes, it’s a skill. Because it’s something you can learn to do and get dramatically better at with a few quick tips. But you can’t go about it the way most people approach testimonials. Most people think …
I don’t mean to brag, but I’m really good at cold email. Like so good if you give me a valid email address and promise the person has a pulse, 10-1 odds I can get them to respond. 

 But how? By following these 8 Rules For Doing Cold Email Right. Use them to write …
This is a post I probably shouldn’t write. It’s messy. It’s complicated. It’s long. And it doesn’t necessarily paint me in the best light. But it’s a message I believe needs to be heard by more copywriters and creators. Because very few people talk about the dark side of creating. And yet, I’ve found it’s the most critical …
The other day, I saw this fun tweet from Laura Belgray: And instantly, I knew I wanted to write about this VERY topic. Because I think so many of us only see the perfectly polished versions of people online. But y’all know me. I practically LOVE embarrassing myself and putting my worst mistakes on display. So …
Today I want to show you what’s helped me fight some of the money behaviors and beliefs ingrained in me since childhood: Money Rules. Rules act as clear cut decision making tools. They remove the emotion. And help you keep moving in the direction you want to go. These 7 Rules of Money have helped …
When I was 9, my parents got into a lot of trouble with money. It was a messy chain of events that involved a lot of family members. But it all started when my grandpa lost his job. He gave his whole life to one company — had a pension, everything planned — and was …
A while back, I sent out a poll to my readers asking what type of content you wanted to see from me. I had options like “advanced copywriting tactics” and “secrets to writing 7-figure sales pages” Which, I thought, people would eat up. But you know what the most selected topic was — by a …
Want to learn more about Danavir Sarria and the work he does as an email marketer and ecommerce expert? Let’s start at the top! Who is Danavir Sarria? Danavir is the founder of SupplyDrop, an ecommerce agency that’s famously helped DTC brands like Kettle & Fire, Verb Energy, and Drink02 grow with email marketing. Before …
What kind of weirdo analyzes sales tactics at a wine bar? The person who’s copy you’re reading right now. That’s who! Buckle up for a quick, fun lesson about one of my LEAST favorite copy techniques. This weekend, my girlfriend and I went to one of our favorite wine bars in Boise. It’s right along …