ABOUT THE EPISODE
If you’re into copywriting, you’re going to love this episode with Brandon Shrair. He’s one of the best direct response copywriters on the planet.
As the former Director of Marketing for Jumpcut, he’s written copy for multiple 7 and 8 figure video sales letters.
But it wasn’t always sunshine and rainbows.
Brandon dropped out after two years to write copy for a Y Combinator backed ed-tech startup that’s really more of an information marketing company (in disguise).
Brandon shot up the ranks as a copywriter, proving himself fast with a million dollar launch. Then another. Then he scaled Jumpcut to 8 figures.
Even more impressively, he’s managed hundreds of thousands of dollars in paid ad spend on Facebook and Google ads.
Today, he runs his own online brands and builds cold traffic sales funnels for clients.
In this episode, we talk about how he’s been able to write copy and come up with ideas for 7 figure+ video sales letters. Why he believes the future of copywriting is video.
Plus, we get into how new, luxury DTC ecommerce brands can use direct response principles to sell in a modern world.
If you use videos in your marketing, you can’t afford to miss this.
If you’re a copywriter, get ready for a masterclass on writing copy in the modern age.
Enjoy!
RESOURCES MENTIONED
Russell Bruson’s perfect webinar
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