Over the past 18 months, Morning Brew has done something unheard of: they grew their email list from 100,000 to over 1.5 MILLION daily readers.
For context: I’ve seen companies attempt to double their list in that same time frame and struggle to do so.
And yet, they 14x’ed theirs — while maintaining hyper-engaged subscribers.
If you’re like me, you might be thinking how’s that even possible? How do you add 1.4 million subscribers to your list in 18 months?
So I invited Morning Brew’s Product & Growth Lead, Tyler Denk, on to my podcast to talk about one of their most powerful secrets on that hockey-stick growth curve: Referrals.
In fact, 420,000+ of their subscribers could be traced back to word-of-mouth marketing and referrals.
But as you’ll hear in the interview, it didn’t happen overnight. And it definitely didn’t happen because Morning Brew slapped together out-of-the box referral program. It took a lot of testing and customization to get it right. But now that they have, it’s one of the most powerful needle-movers in their business.
If you’ve considered putting together a referral program in your company, give this one a listen. Tyler shares hard-won lessons and insights about their referral program. You’ll hear how they gamified referrals to make sharing fun. Tyler will share the most important metric to track. Plus, he’ll share when you should be encouraging your readers/customers to share after they subscribe (it’s not when you’d think).
As someone who’s referred *literally* thousands of people to Morning Brew, I loved this behind-the-scenes look at how they engineer referrals in their business.
Give it a listen and let me know what you think!
Resources Mentioned
How Morning Brew’s referral program built an audience of 1.5 million subscribers
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